Continuing the Obama v. McCain social media initiatives series

An article in Mint today with the headline "What we googled for during the US elections" (link) details the various keyword searches across the globe. The interesting bit is how many corporates directed traffic to their websites and web properties by purchasing these popular keywords from Google.

Mahesh Murthy, Founder, Pinstorm Advertising, claims that Indian searchers predicted the Electoral College results. Obama-related searches outnumbered McCain-related searches 2.3:1, nearly the same as the Electoral College results, the article states.

The IT heavy areas of Karnataka and Tamil Nadu surfed for keywords BPO (Business Process Outsourcing), H1B visa alluding to the visa application process for NRIs, an expected phenomenon due to uncertainties of regime change.

Also it might be useful to see my previous post on the topic:
(Link)