Indian bloggers now acknowledged as consultants to media firms

Afaqs reports the launch of Livemint radio today with Business Standard to follow suit. These well established media firms are now looking towards veteran bloggers and established new media practitioners to set up their digital initiatives.

Well known blogger Kiruba Shankar is to aid the BS initiative while Kamala Bhatt, of the popular The Kamala Show is associated with the livemint radio.

This follows a pattern observed globally wherein established bloggers are sought by major corporate firms and media companies to guide their way through the untrodden territory.

Also, it is typical for top bloggers to get the recognition and the moolah while there is virtually no trickling down to the resilient masses. This too is expected as Darwin's theory of survival of the fittest holds good.

The trend of new media specialists partnering with corporate firms to set up their digital platforms is a welcome one from a communications perspective . Some bloggers have been able to make that transition to Mainstream Media (MSM). This definitely is a good sign for the social media business.

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