The Media Research Users Council (MRUC) has released the Indian Readership Survey (IRS) round 2 ratings for the year 2008. Following global trends, total Indian readership is reported to have declined as compared to IRS R1 2008.
Amidst boom time in Indian media markets, there is an increasing trend of readers moving online which is also observed in developed markets. May be an integrated press room is in order.
The top five English newspapers by total readership are: The Times of India, the Hindustan Times, TheHindu, TheTelegraph, and the Deccan Chronicle.
The top five Hindi dailies by total readership are: Dainik Jagran, Dainik Bhaskar, Amar Ujala, Hindustan, and Rajasthan Patrika.
The below graphic (courtesy Livemint) provides a broader overview of the readership patterns.
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